Entergy 2004 Annual Report Download - page 3

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ur focus in 2004 was onexecutiondriven by fundamental points
of viewof our competitive, regulatory, and financial markets.
We believe keeping a clear focus on both the forest and the trees is the
only way to earn our customers’ business, attract and retain the best
employees, generate strong cash flow, and deliver superior total returns
to our shareholders.
In this year’s annual report, we celebrate forests, trees, and the
animal life they support. A forest habitat is an incredibly rich, complex
system of plants and animals working and evolving together to sustain
life. Wethink therearesome striking parallels between the instinctive
behaviors highlighted in the following pages and those we emphasize
in our company.
-1 -
Entergy Corporation and Subsidiaries 2004
Finding
shareholder
value
in the details.
O