Sara Lee 2008 Annual Report Download - page 7

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Instant success
Capitalizing on the rapidly
growing Russian coffee
market, Sara Lee intro-
duced its
Moccona
Premium Selection
instant coffee brand in
St. Petersburg in fiscal
2008 with a hard-to-miss
advertising campaign.
Based on the promising
test market results, we
will be launching
Moccona
instant coffee nationwide
in Russia in fiscal 2009.