Sara Lee 2008 Annual Report Download - page 5

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13.9
ADJUSTED
OPERATING INCOME1
(0.06)0.83
DILUTED EPS ADJUSTED EPS2
$$
+
%
$1.1 BILLION
Sara Lee Corporation 3
1See page 78 for a reconciliation of operating income to adjusted operating income.
2See page 78 for a reconciliation of diluted EPS from continuing operations, as reported, to adjusted EPS from continuing operations.
Ball Park
, America’s number-one hot dog brand,
introduced two great new products:
Ball Park
Angus
Beef Franks, a premium beef offering, and Turkey
Franks, a great alternative to traditional beef hot dogs.
Net sales by geography
35% 52%
3%
1%
6%
3%
■
North America
■
South America
■
Western Europe
■
Central/Eastern Europe
■
Asia-Pacific
■
Other
Net sales by business segment
24%
17%
18%
17%
7%
17%
■
North American Retail Meats
■
North American Retail Bakery
■
Foodservice
■
International Beverage
■
International Bakery
■
Household and Body Care
Fiscal 2008 sales breakdown
Ahead of the curve
Sara Lee
Hearty & Delicious bread was
named one of the most successful
new product launches in 2007 by
Information Resources, Inc. (IRI) in
its New Product Pacesetters report.
United States
Ball Park
hot dogs
Hillshire Farm
smoked sausage
Jimmy Dean
breakfast sausage
Sara Lee
fresh bread
Chef Pierre
foodservice pies
Senseo
single-serve coffee
International
Café Pilão
coffee – Brazil
Douwe Egberts
coffee –
the Netherlands, Belgium, Hungary
Merrild
coffee – Denmark
Pickwick
tea – the Netherlands
Bimbo
fresh bread – Spain
Duschdas
shower gel – Germany
Radox
bath & shower gel –
United Kingdom, Czech Republic
Sanex
shower gel –
Spain, France, Denmark
Kiwi
shoe care – globally
Key #1 market positions
from continuing operationsfrom continuing operations,
as reported