Sara Lee 2008 Annual Report Download - page 4
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Product of the year Consumers in Spain voted
Ambi Pur
3volution air freshener “Product of
the Year 2008,” a highly regarded European
award in the consumer goods category.
Ambi Pur
Puresse air freshener won
the award in Italy.
NET SALES
FISCAL 2008
KEY METRICS
10.3
+
%
$13.2 B I L L I O N
2Sara Lee Corporation
SARA LEE
BRAND EXCEEDS
$
1B
IN SALES FOR
THE FIRST TIME
Top ten brands and sales growth
Performance at a glance
+
%
17
+
%
23
+
%
16
+
%
15
+
%
18
+
%
12
+
%
13
+
%
8
+
%
7
+
%
3
Good Origin sustainable coffee
Sara Lee has dramatically increased
its sustainable coffee volumes and
introduced its Good Origin brand in
countries such as the Netherlands,
the United Kingdom, Denmark and
the United States.
SOME OF THE MANY
NEW PRODUCTS
SARA LEE
SUCCESSFULLY
LAUNCHED
IN FISCAL 2008
$1.1 BILLION
$738 MILLION
$608 MILLION
$547 MILLION
$485 MILLION
$456 MILLION
$417 MILLION
$313 MILLION
$255 MILLION
$252 MILLION
Product recognition Sara Lee won four
first place awards at the 2008 National
Pie Championships with its
Chef Pierre
No
Sugar Added Hi Pies and Nostalgic Pies.
OPERATING INCOME
(53.6)
%
$260 MILLION