Pitney Bowes 2015 Annual Report Download - page 20

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4
Our Strategy and Business Segments
Our business is organized around three distinct sets of solutions -- Small and Medium Business Solutions (SMB), Enterprise Business
Solutions and Digital Commerce Solutions (DCS).
Small and Medium Business Solutions
We are a global leader in providing a full range of equipment, software, supplies and services that enable our clients to efficiently create
physical and digital mail and evidence postage for the sending of mail, flats and parcels. We segment the SMB Solutions group between
our North America operations, comprising the U.S. and Canadian businesses, and our International operations, comprising all other SMB
businesses globally. We are a leading provider of mailing systems globally with about 900,000 meters installed in our North America
operations and over 300,000 meters installed elsewhere. This business is characterized by a high level of recurring revenue driven by
rental, lease and loan arrangements, contract support services and supplies sales.
Enterprise Business Solutions
Our Enterprise Business Solutions group includes equipment and services that enable large enterprises to process inbound and outbound
mail. The Enterprise Business Solutions group includes our Production Mail operations and Presort Services operations.
Production Mail
Our product and service offerings enable clients to integrate all areas of print and mail into an end-to-end production environment from
message creation to dispatch while realizing cost savings on postage. The core products within this segment include high-speed, high-
volume inserting equipment, customized sortation products for mail and parcels and high-speed digital color printing systems that create
high-value, relevant and timely communications targeted to our clients' customers. Beginning in 2016, we will offer new services and
technical innovations including cloud connectivity for machines.
Presort Services
We are a national outsource provider of mail presort services for first-class, standard-class and flat mail in the U.S. and a workshare
partner of the United States Postal Service (USPS). Our Presort Services network and fully-customized proprietary technology provides
our clients with end-to-end solutions from pick up at their location to delivery into the postal system network. We process approximately
15 billion pieces of mail annually and are able to expedite mail delivery and optimize postage savings for our clients.
Digital Commerce Solutions
Within the Digital Commerce Solutions group, we provide a broad range of solutions, including customer information management,
location intelligence and customer engagement software and shipping management and cross border ecommerce solutions for businesses
of all sizes. These solutions are primarily delivered as traditional software licenses, enterprise platforms, software-as-a-service (SaaS)
and on-demand applications. Our Digital Commerce Solutions group includes Software Solutions and Global Ecommerce.
Software Solutions
Customer information management solutions help businesses harness and deliver a deep and broad understanding of their customers and
their context, such as location, relationships, propensity, sentiment and influence. The trusted data and associated insights allow our
clients to deliver a personalized customer experience across multiple channels, manage risk and compliance, and improve sales, marketing
and service effectiveness. We are one of the market leaders in the data quality segment. Large corporations and government agencies rely
on our products in complex, high-volume, transactional environments to support their business processes.
Location intelligence solutions enable our clients to organize and understand the complex relationships between location, geographic
and other forms of data to drive business decisions and customer experiences. Our location intelligence solutions use predictive analytics,
location, geographic and socio-demographic characteristics, which enable our clients to harness the power of location to better serve their
customers, solve business problems, deliver location-based services and ultimately drive business growth.
Customer engagement solutions provide clients with insight and understanding into customer behavior and interactions across the entire
customer lifecycle, enabling them to orchestrate impactful, relevant and timely physical and digital interactions. When coupled with our
inserting, sortation and digital print products, we are able to provide clients an all-inclusive solution that enables them to create, print
and distribute wide-spread targeted customer communications. Our customer engagement solutions enable our clients to create connected
experiences that positively influence future consumer behavior and generate business growth.