Pitney Bowes 2015 Annual Report Download - page 10

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Pitney Bowes Annual Report 20156
Healthcare Company Uses Interactive
Video to Inform and Inspire
For more than 80 years, BlueCross BlueShield of North Carolina (BCBSNC) has
been providing healthcare insurance to people statewide. Today it has more
than 3.9 million customers, and nothing is more important than making sure
they understand and make the most of their coverage.
Seeking a better way to cut through the complexities of healthcare and enable
people to make better decisions, BCBSNC turned to Pitney Bowes and its
interactive EngageOne® Video solution. The video technology uses big data
and predictive analytics to create a customized presentation that allows an
individual to interact with it in real time. With this highly personalized and
interactive platform, the company was able to produce videos that shaped
content to each customer’s profile, policy and interests. Customers now receive
EngageOne videos that help them understand the details of their plans and
printed billing statements, select healthcare providers, locate pharmacies and
compare prescription drug prices. They can also ask for more information
about topics of their choice, share information with dependents and set up
autopay so that they never miss a payment.
Combining Physical
and Digital Capabilities to
Make the Complex Clear
“Our people
are dedicated,
determined,
resolute and
passionate about
what they do.
They are upholding
our tradition of
doing the right
thing, the right way,
while delivering
value in entirely
new ways. They
are more than
employees — they
are true craftsmen
of commerce.”