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7Pitney Bowes Annual Report 2011
WASHINGTON
OREGON
Forecast the future
to target the right customers
She’s undecided, but could — with just the
right offer — be persuaded to renew her contract.
Game-changing software from Pitney Bowes helps
marketers predict which customers are worth
targeting — and which aren’t. It analyzes hundreds
of variables to classify customers by type: those
who are going to renew anyway; those who will
react negatively to a marketing pitch; and those
who have already decided to bolt. Then there are
the customers whose behavior you can actually
change. By marketing only to these “persuadables,”
T-Mobile Austria GmbH achieved higher retention
rates at sharply reduced costs.
You have a lot of information about her. But how well do
you know her? Not well enough, if you’ve ever addressed
her as “Dear Mr. Client.” Or tried to sell her something
new before resolving an existing complaint.
In the age of Big Data, chaos can turn what should be
relevant, targeted customer communications into
relationship killers. Information gets old. Databases
don’t talk to each other. Sometimes the data doesn’t
make sense.
Pitney Bowes is helping businesses around the world
make smarter use of their data, with intelligent software
that ensures the data’s quality, accessibility and value as
a decision-making tool.
Our analytical tools enable businesses to understand
individual customers better and gain fresh insights into
everything from how to serve them better to what else
they might want to buy.