Pitney Bowes 2011 Annual Report Download - page 13

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11Pitney Bowes Annual Report 2011
She’s constantly on the move — and always
connected. Pitney Bowes technology helps
you reach her wherever, whenever, however
she likes — with personalized content she
can act on right away.
pbSmart Codes bring smart
audiences to Stamford Symphony
Smartphones at live concerts? No, but
at Connecticut’s Stamford Symphony,
they’re a hit with audience and orchestra
alike, thanks to the marketing magic of
pbSmart™ Codes. QR codes are everywhere
these days. But it took Pitney Bowes to
unleash their potential, with a terrific
user experience and real-time metrics for
marketers. Using pbSmart Codes, orchestra
patrons are now accessing online video,
concert schedules and instant discounts
everywhere from home and office to
theater lobbies and program books. While
the printed code remains the same, the
information behind it is as dynamic as the
orchestra itself. And yes, they do turn off
their phones before the music starts.
Personalized
advice, on the fly
Every road warrior knows the hazards:
canceled flights, lost reservations, construction
delays, car trouble. Fortunately, her travel
agent’s call center runs on iSuggest, an
analytical tool that automatically searches
for the best answer to her immediate needs.
The cloud-based inbound marketing platform
is built on our Portrait Interaction Optimizer™
software and sold as a monthly service by
Tieto, northern Europe’s largest IT service
provider. Across a range of industries,
iSuggest enables call-center agents to speak
knowledgeably from the beginning of a
conversation with customers they’ve never met.
For some, it can mean a better place to stay
once they land; for others, it’s personalized
advice about a financial decision.
Scan this code
to learn more about
pbSmart Codes