Pitney Bowes 2011 Annual Report Download - page 5

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3Pitney Bowes Annual Report 2011
in the top one-third of all companies. We introduced new applications in areas ranging from customer
analytics and campaign management to cross-channel customer self-service tools.
Our software is helping businesses improve how they identify prospects, bring them on board as
customers and sustain mutually rewarding relationships. A report by Forrester Research called our
combination of predictive analytics and EngageOne a “game changer,” saying that “Pitney Bowes now
has all the tools for emerging multichannel communications.”
Our technologies are gaining traction in the marketplace. Portrait Uplift™ software, for example,
delivered impressive growth while drawing glowing reviews from industry analysts. This software allows
businesses to identify a crucial customer bloc: those who might leave, but might also be persuaded
to stay. By delivering exactly the right offer to this target audience, companies can dramatically improve
the ROI for their marketing efforts. Gartner calls uplift analysis a “must-consider concept for every
organization with significant campaign management activities.”
Small businesses often have to navigate the complexities of the multichannel world on their own.
Through services for managing direct mail, email and QR code-based campaigns, our new pbSmart™
suite of cloud-based solutions helps these businesses market themselves with the same sophistication
as larger companies. Our pbSmart Codes deliver a superior customer experience and are far more
useful to marketers than typical QR codes. When a consumer scans a pbSmart Code, it brings up a link
not just to a Web page, but to a landing page specifically designed to look great on any mobile device.
It also provides instant campaign metrics to business owners.
This suite also includes pbSmartPostage™
, which lets users print shipping labels and postage for letters
from any networked computer, eliminating the need for software downloads. Our small-meter customers
greeted the April launch of pbSmartPostage enthusiastically.
Volly™
, our free digital delivery service, has the potential to simplify the lives of consumers while providing
businesses with a flexible communication channel that can help them strengthen customer relationships.
Volly will give consumers a single, secure online location to receive, manage and store bills, statements,
investment information and other communications that once arrived in the mail.
We unveiled Volly as a concept in early 2011 and spent the rest of the year refining it. We talked to consumers,
let them test-drive it, and then made improvements based on their feedback. Partnerships with best-of-breed
companies will allow us to deliver the best possible digital service. Adobe’s web content management
software, for example, will create a more dynamic experience that we are certain will delight consumers.
Because success in this emerging market depends on mailer density (the amount of mail the average
household can receive digitally), relationships with third-party mailers are key. We closed 2011 having
Our software is helping businesses improve
how they identify prospects, bring them on
board as customers and sustain mutually
rewarding relationships.