Pitney Bowes 2011 Annual Report Download - page 4

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Pitney Bowes Annual Report 20112
The big story of 2011 was the continuing transformation of Pitney Bowes into a leading provider of
21st-century customer communication technologies. We have been able to accelerate this transformation
by reducing our costs and streamlining our business over the last two and a half years. These measures
also helped our company remain solidly profitable in 2011, despite the lingering effects of a deep,
global recession. During the year, we added to our growing portfolio of products and services that
help businesses cater to the communication preferences of individual customers and build long-term
relationships with them. By seeking out the best technology partners, we ensured that the products
we bring to market are superior to our competition’s. Taken together, these actions demonstrate our
commitment to leading the revolution in customer communications that is now taking place.
Breakthrough technologies
Businesses face big challenges in communicating with their customers today. The rules of engagement
are changing. Customers are now in charge. They will ignore anything that is not relevant to them.
Digital communications are exploding and organizations are struggling to make sense of Big Data — the
unending torrent of digital information from and about customers. There are also growing concerns about
privacy and compliance. Pitney Bowes is helping businesses around the world turn these challenges to
their advantage, so they can achieve their strategic objectives and become more profitable.
Our new EngageOne™ Communication Suite is the latest example of how our technology is helping
businesses adopt a more integrated, customer-focused approach. This truly enterprise-wide solution
allows multiple departments to use the same platform to create, produce and deliver communications
of all types, across all channels: Web, email, mail and mobile. When marketing, billing and client
services share a common integrated system, it is far easier to produce communications that reinforce
each other and contain the most current, relevant information.
We expanded our software product offerings in 2011, solidifying our position as one of the world’s leading
software providers as measured by Software Magazine’s annual Software 500 listing, in which we placed
Fellow Shareholders:
Murray D. Martin
Chairman, President and
Chief Executive Officer