Kroger 2012 Annual Report Download - page 61

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A-3
PE R F O R M A N C E G R A P H
Set forth below is a line graph comparing the five-year cumulative total shareholder return on Kroger’s
common shares, based on the market price of the common shares and assuming reinvestment of dividends,
with the cumulative total return of companies in the Standard & Poor’s 500 Stock Index and a peer group
composed of food and drug companies.
2007 2008 2009 2010 2011 2012
The Kroger Co. S&P 500 Index Peer Group
COMPARISON OF CUMULATIVE FIVE-YEAR TOTAL RETURN*
Among The Kroger Co., the S&P 500, and Peer Group**
0
50
100
150
Company Name/Index
Base
Period
2007
INDEXED RETURNS
Years Ending
2008 2009 2010 2011 2012
The Kroger Co. . . . . . . . . . . . . . . . . . . . . . . . . . . 100 87.70 84.94 85.89 99.86 117.04
S&P 500 Index . . . . . . . . . . . . . . . . . . . . . . . . . . 100 60.63 80.72 98.63 103.89 122.17
Peer Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100 81.21 100.61 109.22 114.80 138.65
Kroger’s fiscal year ends on the Saturday closest to January 31.
* Total assumes $100 invested on February 2, 2008, in The Kroger Co., S&P 500 Index, and the Peer
Group, with reinvestment of dividends.
** The Peer Group consists of Costco Wholesale Corp., CVS Caremark Corp, Etablissments Delhaize
Freres Et Cie Le Lion (Groupe Delhaize), Great Atlantic & Pacific Tea Company, Inc. (included through
March 13, 2012 when it became private after emerging from bankruptcy), Koninklijke Ahold NV,
Safeway, Inc., Supervalu Inc., Target Corp., Tesco plc, Wal-Mart Stores Inc., Walgreen Co., Whole Foods
Market Inc. and Winn-Dixie Stores, Inc. (included through March 9, 2012 when it became a wholly-
owned subsidiary of Bi-Lo Holding).
Data supplied by Standard & Poor’s.
The foregoing Performance Graph will not be deemed incorporated by reference into any other filing,
absent an express reference thereto.