Kroger 2012 Annual Report Download - page 5
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Celebration of Our People
Our shared heritage is the sum total of countless decisions made by Associates through more than a
centuryinbusiness.WeinvestinourAssociatesandtheirfamiliesinavarietyofways,including:
• In2012,Krogerspentmorethan$1.7billiontoprovide health care benefits.
• Through the Kroger Scholars fund, we provide scholarships to children of Associates so they
can further their dreams. In the last five years, Kroger has provided scholarships to 1,500 children
of Associates.
• Wetakecareofeachotherthroughthemostchallengingcircumstances–suchasthelossofahomedue
to a natural disaster – through our Helping Hands program.
A distinct point of pride and celebration for us is the longevity of so many of our Associates. Currently,
more than 13,000 of our more than 343,000 Associates have served our Customers for more than 30 years.
Nearly 2,000 Associates have served for more than 40 years.
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Enduring Value of Supporting Communities
Over the years, Kroger has undergone several reinventions to meet the changing needs of American
families.One thingthathasnotchangedisourabilitytomakea differenceinthelivesofourCustomers
and communities. We partner with local communities through our commitment to feeding the hungry and
supporting women’s health, the military and their families, and local organizations and schools.
In2012,Kroger:
• Deliveredthelargest contribution of food and funds in Kroger’s history, the equivalent of nearly 200
million meals, to Feeding Americaanditslocalfoodbanks.
• EngagedvendorsandCustomerstocontributemore than nearly $5.9 million in support of women’s
health and breast cancer awareness programs.
• Delivered$3.3 million to the USOtohelpthemintheirworksupportingthemilitaryandtheirfamilies.
This is the largest one-time gift to the USO in that organization’s history.
• Supportedmorethan30,000 schools and local organizations through our Community Rewards Program
that delivers personalized, Customer-driven donations based on total purchases.
• Contributedanadditional$8.2milliontolocalorganizationssupportingourcommunitiesthroughThe
Kroger Co. Foundation. In the past five years, our foundation has donated $37.4 million.
We do these things because our Customers tell us it is important to them and because it strengthens the
communities we call home. When you combine the cash, food and product we donate to a variety of causes
and programs, Kroger contributed more than $250 million in 2012 to support the communities we serve.
Kroger is a leader in supplier diversity, spending more than $1 billion annually with women- and
minority-owned businesses. We proudly remain a member of the Billion Dollar Roundtable and the
United States Hispanic Chamber of Commerce Million Dollar Club.
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