Kraft 2004 Annual Report Download - page 5

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Additional Product Disclosure
Products or similar products contributing 10% or more of the Company’s consolidated net revenues
for each of the three years in the period ended December 31, 2004, were as follows:
2004 2003 2002
Cheese ..................................................... 19% 18% 19%
Biscuits ..................................................... 14% 14% 15%
Coffee ...................................................... 13% 13% 13%
The Company’s major brands within each reportable segment are as follows:
Kraft North America Commercial:
U.S. Beverages
Beverages: Maxwell House, General Foods International Coffees, Starbucks
(under license), Yuban, Sanka, Gevalia and Seattle’s Best (under
license) coffees; Capri Sun (under license), Kool-Aid, Tang and
Crystal Light aseptic juice drinks; Kool-Aid, Tang, Crystal Light and
Country Time powdered beverages; Veryfine juices; Tazo teas
(under license); and Fruit2O water.
U.S. Cheese, Canada & North
America Foodservice
Snacks: Oreo, Chips Ahoy!, Newtons, Peak Freans and SnackWell’s cook-
ies in Canada; Ritz, Premium, Triscuit, Wheat Thins, Cheese Nips
and Teddy Grahams crackers in Canada; Handi-Snacks two-com-
partment snacks in Canada; Fun Fruits sugar confectionery prod-
ucts in Canada; and Terry’s and Toblerone chocolate confection-
ery products in Canada.
Beverages: Maxwell House, Sanka and Nabob coffees in Canada; Kool-Aid
and Tang powdered beverages in Canada; and Capri Sun (under
license) aseptic juice drinks in Canada.
Cheese & Dairy: Kraft and Cracker Barrel natural cheeses; Philadelphia cream
cheese; Kraft and Velveeta process cheeses; Kraft grated
cheeses; Cheez Whiz process cheese sauce; and Knudsen and
Breakstone’s cottage cheese and sour cream.
Grocery: Kraft peanut butter in Canada; Del Monte and Aylmer canned
fruits and vegetables in Canada; Miracle Whip spoonable dress-
ing in Canada; Post cereal in Canada; and Jell-O products in
Canada.
Convenient Meals: Delissio frozen pizzas in Canada.
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