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COMPANY PROFILE
12 13
>Smart Phones: Leader of the Pack
HTC's second major realignment came in 1999, when a decision was
made to take the company rapidly into the telecommunications arena.
Current HTC president Peter Chou saw the increasingly important role
that mobile telecommunication products would play in daily life, and
predicted (accurately) that the GSM standard would spread from
Europe to dominate U.S. and Japanese markets. Peter Chou subse-
quently arranged visits to Europe's largest telecommunications com-
panies to discuss an innovative new approach for the industry - the
development of "customized" devices for the wireless communication
market. In 2002, HTC broke new ground for the industry by launching
two new mobile wireless devices, the O2 XDA and Orange SPV in part-
nership, respectively, with O2 (UK) and Orange (France). The prod-
ucts, designed around Microsoft's latest operating system, helped
telecommunication service providers boost average revenue per user
(ARPU) rates and earned worldwide attention.
Company History
HTC has undergone three comprehensive realignments since it was founded.
> Professional PDA Designer: Innovative R&D and Technologies
Soon after beginning operations in 1997, HTC was authorized to develop
products using Windows®CE, the newly launched Microsoft®operating
system designed specifically for consumer electronic products. Then-
President (now Board Member) HT Cho and then-Vice President (now
Chief Executive Officer) Peter Chou brought together HTC's first R&D
team, which developed the world's first handheld personal data assistant
(PDA) to run on Windows®CE. This positive first step established HTC
as an important strategic partner of the Microsoft Corporation and created
the solid foundation on which the HTC-Microsoft partnership continues
to grow and flourish. The Compaq iPAQ, manufactured by HTC for the
Compaq Computer Corporation met with huge market success when
launched in 2000. iPAQ signaled the beginning of HTC growth and suc-
cess in the PDA segment.
HTC - the first to integrate Internet, entertainment, video and personal
assistant functions into a mobile phone with a large dimension, high
resolution and full color display panel - ushered in a new era in the
history of the mobile phone. It was at this point that HTC began to
develop and test products in partnership with customers and to work
to understand better its customers' telecommunications service needs.
Results were used to develop "customized" mobile phones and helped
shape HTC's strategic move into the global telecommunications mar-
ket and build out critical support sales and service networks.
>Global HTC Brand: Strategic Rollout and Development
HTC announced the formal launch of its proprietary HTC brand in May
2007. Soon after, the launch of HTC Touch in London placed HTC in
the front and center of growing worldwide excitement and anticipation
over touch screen smart phones. New concept mobile phone products
have followed, such as HTC Touch Diamond - the world's first 3D
touch screen interface, launched in 2008.