HTC 2009 Annual Report Download - page 7

COMPANY PROFILE
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HTC – A Global Designer of Smartphones
HTC Corporation, founded in May 1997, leads the mobile phone industry
in innovation and design. "Quietly Brilliant" encapsulates HTC's commit-
ment to allow its exceptional products and technologies "speak for them-
selves". While continuing to develop and launch the best products for our
markets through careful attention to detail and continuously refined tech-
nologies, HTC will remain "low key" and a true partner to our customers
and end users. Having mobile phone users try our products for themselves
is better advertising for HTC than anything we might be able to say in
words. Such lies at the core of HTC's commitment to innovation, partner-
ship and good corporate citizenship.
Framed by the global marketing message, "You don't need to get a phone.
You need a phone that gets you," HTC manufactures and promotes mobile
phone products that go beyond consumer needs to fit the way users work
and live. True today, such will continue to be a central tenet of HTC's long-
term business strategy.
In terms of design innovation, HTC has taken traditional concepts a step
further by making "you", the mobile phone user, central to all design work.
"Iconic simplicity" has always been an inseparable part of the product
design process at HTC – indelibly marked in the more than 50 smart
phones developed by the company since the launch of its first smart phone
model in 1999. Each innovative mobile phone model launched by HTC is
expected to further reduce the perceived distance between people, further
enhance users' lives and communications, and further simplify the receipt
and management of information. These goals are fundamental to HTC prod-
uct design work, and we will continue to enhance our mobile phones and
user interfaces in terms of both style and functionality.
HTC has earned numerous industry honors and accolades in recent years.
Bloomberg BusinessWeek, Fast Company and MIT's Technology Review
magazines each ranked HTC as one of the globe's 50 most innovative com-
panies in 2010. Since its founding, HTC passions for innovation and mak-
ing life better, have led it inevitably to start by working to improve the
mobile phone experience in ways that can be enjoyed and appreciated
directly by the largest number of mobile phone users worldwide possible.
HTC has since created a range of world-class products designed. to deliver
a unique and customized wireless telecommunication solution to telecom-
munication service providers and distributors in Europe, the Americas and
Asia.
In 2008, HTC acquired, through its H.T.C. (B.V.I.) Corp. subsidiary, the
highly respected San Francisco-based design house, One & Company
Design, Inc. The merger has continued to infuse our product development
processes with a broader, richer range of design influences.
Recent reorganization of HTC overseas investments, done to better reflect
business function and geographic location, has already provided a simpler
holding structure and greater business transparency. In 2009, some of our
overseas investments were shifted from H.T.C. (B.V.I.) Corp. to, respective-
ly, High Tech Computer Asia Pacific Pte. Ltd. and HTC HK, Limited.
Dedication, the right talent mix, accumulated experience and decision mak-
ing backed by a keen insight into market trends are all essential ingredients
contributing to building HTC's success as a global leader in telecommuni-
cations products and technologies. In the short term, HTC will launch high-
ly competitive new smart phones designed on both Windows Mobile and
Android operating systems. The company will also continue building value
into its proprietary HTC brand, raise global recognition for the brand, and
further streamline operations to maximize cost structures. In the future, HTC
will focus on expanding opportunities for sales in markets worldwide and
seek out new and strategically advantageous partnerships with leading
companies and telecommunications service providers in order to better
anticipate and meet user product and service expectations. The company
will also continue to cultivate in-house global logistics management capa-
bilities to support fully the success of HTC as a top-tier international brand.
HTC's registration number on the Taiwan Stock Exchange (TSE) is 2498.
HTC Hero wins Best Mobile Handset or Device for the Global Mobile Awards 2010 and four major awards in Europe.
> Gadget of the Year 2009 > Phone of the Year, Consumer Award 2009
> Phone of the Year 2009 > Gadget of the Year 2009