HTC 2009 Annual Report Download - page 10

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COMPANY PROFILE
16 17
Products
The current focus of the HTC business is on the design, development and pro-
duction of handheld wireless telecommunications devices based on Windows
Mobile, Android and Brew Mobile Platform operating systems. Core competen-
cies include product design work and the development / refinement / extension
of operating systems, middleware, user interfaces and application programs. In
addition to product R&D, production and brand marketing, HTC also provides
relevant technical and after-sales service support for all of its products.
HTC commitment to constant innovation and breakthrough is reflected in its
innovative, constantly updated lineup of products. HTC Hero, launched in June
2009, has met with a steady stream of accolades and awards, including Stuff
Magazine's "Gadget of the Year" award, Mobile Choice's "Phone of the Year"
and T3 Magazine's "Phone of the Year". During the world's largest annual
telecommunications industry event, the 2010 Mobile World Congress, HTC
Hero was further recognized with the 2010 Best Mobile Handset or Device
Award.
HTC and Google jointly launched the latest Android-based phone - Nexus
One - prior to the 2010 Consumer Electronics Show (CES) in the United
States. Nexus One, running the all-new Android OS 2.1 on an internal 1
Ghz processor and featuring a 3.7-inch AMOLED touch screen display,
clearly demonstrates HTC's leadership position in the Android operating
system. HTC also launched HTC Smart at 2010 CES, a simple, practical
smart phone running the Brew Mobile Platform and integrating HTC Sense
features and functionality. The HTC Smart is designed to encourage even
more consumers to join the migration upward to smart phones.
HTC launched the ultra-slim and super practical HTC HD mini at the 2010
Mobile World Congress (MWC). HTC also took advantage of the opportuni-
ty presented by MWC to announce to an enthusiastic reception its HTC
Legend and Desire models, both featuring the all-new enhanced version of
HTC Sense. HTC Sense premier packs significantly improved web browsing
and e-mail tools as well as HTC's latest Friend Stream application. Friend
Stream lets users manage a diverse array of popular networking website
services to bring friends closer together.
The promise of the HTC brand, encapsulated by the simple message -
"Quietly Brilliant", is that we will leverage our experience as a manufacturer
of exceptional products and consistently updated insights into user needs
and expectations to develop and market new products that are increasingly
simple to use and increasingly customized in order to meet and fulfill
expanding market demand. Our hope is to share with as many as possible
the promise and new horizons opened by touch screen
mobile telecommunications as well as HTC's flair for mak-
ing technology personal.