HP 2010 Annual Report Download - page 160

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HEWLETT-PACKARD COMPANY AND SUBSIDIARIES
Notes to Consolidated Financial Statements (Continued)
Note 19: Segment Information (Continued)
The reconciliation of segment operating results information to HP consolidated totals was as
follows for the following fiscal years ended October 31:
2010 2009 2008
In millions
Net revenue:
Segment total ......................................... $128,587 $116,381 $120,169
Elimination of intersegment net revenue and other .............. (2,554) (1,829) (1,805)
Total HP consolidated net revenue .......................... $126,033 $114,552 $118,364
Earnings before taxes:
Total segment earnings from operations ...................... $ 15,627 $ 13,367 $ 12,769
Corporate and unallocated costs and eliminations ............... (614) (219) (461)
Unallocated costs related to certain stock-based compensation
expense ............................................ (613) (552) (512)
Amortization of purchased intangible assets ................... (1,484) (1,578) (1,012)
Acquisition-related charges ............................... (293) (242) (41)
Restructuring charges ................................... (1,144) (640) (270)
Interest and other, net ................................... (505) (721)
Total HP consolidated earnings before taxes ................... $ 10,974 $ 9,415 $ 10,473
HP allocates its assets to its business segments based on the primary segments benefiting from the
assets. The total assets allocated to Corporate Investments increased 870% in fiscal 2010 mostly due to
the 3Com and Palm acquisitions. As described above, fiscal 2010 segment asset information is stated
based on the fiscal 2010 organizational structure. Total assets by segment as well as for HP Enterprise
Business and the reconciliation of segment assets to HP consolidated total assets were as follows at
October 31:
2010 2009 2008
In millions
Services ............................................. $ 44,218 $ 43,555 $ 42,507
Enterprise Storage and Servers ............................ 14,760 11,662 11,644
HP Software .......................................... 10,653 8,936 8,919
HP Enterprise Business ................................ $ 69,631 $ 64,153 $ 63,070
Personal Systems Group ................................. 15,832 14,825 16,436
Imaging and Printing Group .............................. 12,090 11,698 14,156
HP Financial Services ................................... 12,054 10,806 9,174
Corporate Investments .................................. 4,460 460 365
Corporate and unallocated assets ........................... 10,436 12,857 10,130
Total HP consolidated assets .............................. $124,503 $114,799 $113,331
152