HP 2010 Annual Report Download - page 15

Inkjet and Web Solutions. Inkjet and web solutions include HP’s consumer and SMB inkjet
solutions (hardware, supplies, and media) and HP’s retail and web businesses. These solutions include
single function and all-in-one inkjet printers targeted toward consumers and SMBs as well as retail
publishing solutions, Snapfish, and Logoworks.
LaserJet and Enterprise Solutions. LaserJet and enterprise solutions include LaserJet printers and
supplies, multi-function printers (‘‘MFDs’’), scanners, and enterprise software solutions such as
Exstream Software and Web Jetadmin.
Managed Enterprise Solutions. Managed enterprise solutions include managed print services
products and solutions delivered to enterprise customers partnering with third-party software providers
to offer workflow solutions in the enterprise environment.
Graphics Solutions. Graphics solutions include large format printing (Designjet and Scitex), large
format supplies, WebPress supplies, Indigo printing, specialty printing systems and inkjet high-speed
production solutions.
Printer Supplies. Printer supplies include LaserJet toner and inkjet printer cartridges, graphic
solutions ink products and other printing-related media.
HP Financial Services
HPFS supports and enhances HP’s global product and service solutions, providing a broad range
of value-added financial life cycle management services. HPFS enables our worldwide customers to
acquire complete IT solutions, including hardware, software and services. The group offers leasing,
financing, utility programs and asset recovery services, as well as financial asset management services
for large global and enterprise customers. HPFS also provides an array of specialized financial services
to SMBs and educational and governmental entities. HPFS offers innovative, customized and flexible
alternatives to balance unique customer cash flow, technology obsolescence and capacity needs.
Corporate Investments
Corporate Investments includes Hewlett-Packard Laboratories, also known as HP Labs, network
infrastructure products, mobile devices associated with the Palm acquisition, and certain business
incubation projects. Revenue in this segment is attributable to the sale of certain network infrastructure
products, including Ethernet switch products that enhance computing and enterprise solutions under
the ProCurve, 3Com and TippingPoint brands. The segment also includes certain video collaboration
products sold under the brand ‘‘Halo,’’ and Palm smartphones, which are targeted at the consumer
segment and include the Pixi and Pre models running on the WebOS operating system. Corporate
Investments also derives revenue from licensing specific HP technology to third parties.
Sales, Marketing and Distribution
We manage our business and report our financial results based on the principal business segments
described above. Our customers are organized by consumer and commercial customer groups, and
distribution is organized by direct and channel. Within the channel, we have various types of partners
that we utilize for various customer groups. The partners include:
• retailers that sell our products to the public through their own physical or Internet stores;
• resellers that sell our products and services, frequently with their own value-added products or
services, to targeted customer groups;
• distribution partners that supply our solutions to smaller resellers with which we do not have
direct relationships;
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