Google 2011 Annual Report Download - page 8

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more relevant results for travel queries. This means that if you search for “ ights
from chicago to los angeles”, you get a list of the most relevant ights with prices,
and you can book directly with the airlineor click on an ad for an online travel
agency. We’re also experimenting with a feature called Hotel Finder, which enables
you to compare prices and book a hotel room right from the results page. It’s all about
speeding things up so users can get on with the things that matter in their lives.
FROM DESKTOP TO MOBILES AND TABLETS, OH MY
Getting from needs to actions lightning fast is especially important on smaller
devices like mobile phones, where screen size is limited and context really matters.
That’s why I’m so excited about Android. Take Google Maps, one of our best-loved
services. With it, you can search for something, perhaps the nearest bookstore, nd
it, and be shown the way straight there. And you can now turn your phone into a
wallet using... Google Wallet. So you can tap, pay, and save while you shop. No more
claiming you left your credit card at home when your friend asks you to pay for lunch!
It wasnt always that easy. I remember rst meeting Andy Rubin, the creator of
Android, back in 2004. At the time, developing apps for mobile devices was incredibly
painful. We had a closet full of over 100 phones, and we were building our software
pretty much one device at a time. Andy believed that aligning standards around an
open source operating system would drive innovation across the mobile industry.
At the time, most people thought he was nuts.
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