Google 2011 Annual Report Download - page 34

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Please find page 34 of the 2011 Google annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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In addition, YouTube provides a range of video, interactive, and other ad formats for advertisers to reach their
intended audience. YouTube’s video advertising solutions give advertisers a way to promote their content to the
YouTube community, as well as to associate with content being watched by their target audience. YouTube also
offers analytic tools to help advertisers understand their audience and derive general business intelligence. In the
past year, YouTube has experienced strong growth in mobile viewers and has established key partnerships with
content companies to help monetize mobile video.
Google Mobile. Mobile advertising is still in relative infancy, though the mobile device is quickly becoming the
world’s newest gateway to information. Google is focused on developing easy-to-use ad products to help
advertisers extend their reach, help create revenue opportunities for our publisher partners, and deliver relevant
and useful ads to users on the go.
Google Mobile extends our products and services by providing mobile-specific features to mobile device
users. Our mobile-specific search technologies include search by voice, search by sight, and search by location.
Google Mobile also optimizes a large number of Google’s applications for mobile devices in both browser and
downloadable form. In addition, we offer advertisers the ability to run search ad campaigns on mobile devices with
popular mobile-specific ad formats, such as click-to-call ads in which advertisers can include a phone number
within ad text. In 2010, we acquired AdMob, Inc. (AdMob), which offers effective ad units and solutions for
application developers and advertisers. We continue to invest in improving users’ access to Google services
through their mobile devices.
Google Local. Google is committed to providing users with relevant local information. We’ve organized
information around more than 50 million places globally from various sources across the web. Users can find
addresses, phone numbers, hours of operation, directions and more for millions of local queries like shops,
restaurants, parks and landmarks right on Google.com, on Google Maps and on Google Maps for mobile. They can
also discover more places that are right for them by rating the places they’ve been, and getting customized
recommendations based on their tastes and those of their friends directly within Google Maps. Our products and
services also help local business owners manage their online presence and connect with potential customers.
Millions of business owners have verified their free business listings via Google Places to ensure that users have
up-to-date information about their establishments, and to contribute additional details such as photos and
products/services offered. Google Offers brings people daily deals from local and national businesses, redeemable
for discounted goods or services. From restaurants to spa treatments to outdoor adventures, Google has deals
from the best businesses a city has to offer as well as popular national brands.
Operating Systems and Platforms
Android. Working closely with the Open Handset Alliance, a business alliance of more than 75 technology and
mobile companies, we developed Android, a free, fully open source mobile software platform that any developer
can use to create applications for mobile devices and any handset manufacturer can install on a device. We believe
Android will drive greater innovation and choice in the mobile device ecosystem, and provide consumers with a
more powerful mobile experience.
Google Chrome OS and Google Chrome. Google Chrome OS is an open source operating system with the
Google Chrome web browser as its foundation. Both the Google Chrome OS and the Google Chrome browser are
built around the core tenets of speed, simplicity, and security. Designed for people who spend most of their time on
the web, the Google Chrome OS is a new approach to operating systems. We are working with several original
equipment manufacturers to bring computers running Google Chrome OS to users and businesses. The Chrome
browser runs on Windows, Mac, and Linux computers.
Google+. In June 2011, we launched Google+, a new way to share online just like users do in the real world,
sharing different things with different people. Google+ has added new users every week since its launch. As of
January 2012, over 90 million people have joined Google+.
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