Google 2011 Annual Report Download - page 6

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Please find page 6 of the 2011 Google annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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We are all knowledgeable about different things; we have different interests and our
preferences—for music, food, vacations, sports, movies, TV shows, and especially
people—vary enormously.
Imagine how much better search would be if we added… you. Say you’ve been
studying computer science for awhile like me, then the information you need won’t
be that helpful to a relative novice and vice versa. If you’re searching for a particular
person, you want the results for that person—not everyone else with the same name.
These are hard problems to solve without knowing your identity, your interests, or
the people you care about.
We have an old-time Googler called Ben Smith, who is a good friend of mine. It turns
out that he isn’t the only Ben Smith in the world! Today, it’s tough for Google to fi nd
the right Ben for me. Many people share only their public profi les, not their posts,
photos, or connections. And privacy considerations certainly limit the information
that can be shared between platforms—even if the third parties hosting it were
willing to work with Google, which hasn’t always been the case.
Google+ helps solve this problem for us because it enables Google to understand
people and their connections. So when I search for Ben Smith, I get the real Ben
Smith (for me), right there in my search box, complete with his picture. Previously,
the search box would just have had the series of letters I had typed, with no real
IV