Google 2011 Annual Report Download - page 14

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ago. That is a mighty big check (actually lots of smaller checks!) and I’m delighted
we’ve been able to support our partners with that much resource. The same is true for
our newer technologies like DoubleClick for online publishers and AdMob for mobile
developers. YouTube also generates healthy revenue for Google and our content
partners—in fact, partner ad revenue has more than doubled for the fourth year in a
row. One thing I’ve learned is that if you keep doubling things, it really adds up fast!
All that said, we recognize that we don’t get everything right—and that the changes
we make, like our recent visual refresh, can initially upset some users (even if they
later come to love them). But we don’t operate in a static industry, and technology
changes so fast that we need to innovate and iterate. Of course, when we do make
mistakes we try to fi x them as quickly as possible and, if necessary, change the way
we do things to prevent problems from arising again. And we work hard to explain
what we are doing—and why—because with size comes responsibility.
GOOGLERS
People are a crucial part of Google’s long-term success, since companies are no
greater than the efforts and ingenuity of their employees. Our goal is to hire the
best at every level and keep them. In our experience your working environment
is enormously important because people want to feel part of a family in the offi ce,
just as they do at home. So we invest in great food, high quality medical care, gyms,
and other fi tness facilities, as well as cool workspaces that bring people together.
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