Google 2011 Annual Report Download - page 12

Download and view the complete annual report

Please find page 12 of the 2011 Google annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 124

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124

quarter of 2011—two and a half times more than at the same point in 2010. Our
goal is long-term growth in revenue and absolute profi t—so we invest aggressively
in future innovation while tightly managing our short-term costs.
LOVE AND TRUST
We have always wanted Google to be a company that is deserving of great love.
But we recognize this is an ambitious goal because most large companies are not
well-loved, or even seemingly set up with that in mind. We’re lucky to have a very
direct relationship with our users, which creates a strong incentive for us to do the
right thing. For every magic moment we create—like the ability to drop a photo into
Google and search by image—we have a very happy user. And when our products
don’t work or we make mistakes, it’s easy for users to go elsewhere because our
competition is only a click away.
Users place a lot of trust in Google when they store data, like emails and documents,
on our systems. And we need to be responsible stewards of that information. It’s why
we invest a lot of effort in security and related tools for users, like 2-step verifi cation
and encryption, which help prevent unauthorized access to information. The recent
changes we made to our privacy policies generated a lot of interest. But they will
enable us to create a much better, more intuitive experience across Google—our
key focus for the year.
X