Google 2011 Annual Report Download - page 11

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We are seeing phenomenal usage of our web-based applications, too. When
we launched Gmail in 2004, most people thought webmail was a toy, but its
accessibility—all your email from anywhere, on any device—and insane storage
have made it a winner with more than 350 million people. And our enterprise
customers love it too. Over 5,000 new businesses and educational establishments
now sign up every day.
In 2006, when Google acquired YouTube, we faced a lot of skepticism. Today,
YouTube has over 800 million monthly users uploading over an hour of video per
second. It enables an activist in Syria to broadcast globally or a young star to build an
entertainment network from scratch. YouTube channels have real potential to entertain
and educate, as well as to help organize all the amazing videos that are available. So I’m
excited we have a new effort working with media powerhouses such as Jay-Z, the Wall
Street Journal, and Disney to create channels that appeal to every interest.
People rightly ask how we’ll make money from these big bets. We understand the
need to balance our short- and longer-term needs because our revenue is the engine
that funds all our innovation. But over time, our emerging high-usage products will
likely generate signifi cant new revenue streams for Google as well as for our partners,
just as search does today. For example, we’re seeing a hugely positive revenue impact
from mobile advertising, which grew to a run rate of over $2.5 billion by the third
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