Google 2011 Annual Report Download - page 7

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Please find page 7 of the 2011 Google annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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understanding that I was looking for a unique person. This is a huge and important
change, and there’s a ton more work to do. But this kind of next-generation search in
which Google understands real-world entities—things, not strings—will help improve
our results in exciting new ways. It’s about building genuine knowledge into our
search engine.
TAKING ACTIONS
In the early days of Google you would type in a query, we’d return ten blue links,
and you would move on fairly happily. Today you want more. If you search for
“weather san francisco”, chances are you want… the weather in San Francisco right
there on the results page, not another click or two away. So that’s what we now
provide. In fact, before you’ve even fi nished typing “weather” into the search box we
give you the weather because we’ve learned that’s most likely what you’re looking for.
Truly great search is all about turning your needs into actions in the blink of an
eye. There is a huge amount of data in the world that isn’t publicly available today.
Showing it in our results involves deep partnerships across different industries in
many countries. It’s very similar to the work we did to get Google Maps off
the ground.
Last year, for example, we welcomed ITA Software to the Google family. They have
strong relationships with the airline industry, and using that data we can now provide
V