Energizer 2015 Annual Report Download - page 9

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WeatherReady® sub-brands. In addition to batteries and portable lights, Energizer licenses the Energizer and
Eveready brands to companies developing consumer solutions in gaming, automotive batteries, portable power for
critical devices (like smart phones), LED light bulbs and other lighting products.
Energizer has a long history of innovation within our categories. Since our commercialization of the first dry-cell
battery in 1893 and the first flashlight in 1899, we have been committed to developing and marketing new products to
meet evolving consumer needs and consistently advancing battery technology as the universe of devices powered by
batteries has evolved. Over the past 100+ years we have developed or brought to market:
• the first flashlight;
• the first mercury-free alkaline battery;
• the first mercury-free hearing aid battery;
• Energizer Ultimate Lithium™, the world’s longest-lasting AA and AAA battery for high-tech devices; and
• Energizer EcoAdvanced®, the world’s first high performance AA battery made with 4% recycled batteries.
Our approach is grounded in meeting the needs of consumers. In household batteries, we offer a broad
portfolio of batteries that deliver long-lasting performance, reliability and quality, which we believe provide
consumers the best overall experience.
In addition to primary battery technology we offer consumers primary rechargeable options, as well as hearing aid
and specialty batteries. This broad portfolio allows us to penetrate a wide range of markets and consumer segments.
There are numerous and varied types of devices that require batteries, including:
• toys and gaming controllers;
• flashlights, clocks, radios, remotes and smoke detectors;
• wireless computer input devices (such as keyboards and mice);
• smart home automation; and
• medical and fitness devices.
Our technically advanced line of portable lighting products is designed to meet a breadth of consumer needs, from
outdoor activities to emergency situations. With our experience and insight, we are bringing lighting solutions to market
that are designed to enhance the lives of consumers worldwide. Our portable lighting portfolio focuses on:
• headlights that deliver performance, mobility and improved vision;
• Energizer with Light Fusion Technology, which is a combination of technology and creative design ideas to
make our most powerful and portable light ever;
• our Dolphin brand, which is designed for a range of outdoor and work activities, is impact resistant and
waterproof;
• our line of lanterns and area lights, which are a safe, reliable way to provide area illumination where it is needed;
and
• our Hard Case Professional Line, with solutions for do-it-yourself and professional users.
The table below sets forth our net sales by product class for the last three fiscal years.
For the year ended September 30,
(dollar amounts in millions) 2015 2014 2013
Net Sales
Alkaline batteries $ 1,044.9 $ 1,167.6 $ 1,241.0
Other batteries and lighting
products 586.7 672.8 771.2
Total net sales $ 1,631.6 $ 1,840.4 $ 2,012.2
To ensure a full understanding, you should read the selected historical financial data presented below in conjunction
with “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and the Consolidated
Financial Statements and accompanying notes included elsewhere in this Annual Report.
Our Industry
Our business is highly competitive, both in the U.S. and on a global basis. As a large manufacturer with global