Cricket Wireless 2010 Annual Report Download - page 66

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Results of Operations
Operating Items
The following tables summarize operating data for our consolidated operations (in thousands, except
percentages).
Year Ended
December 31,
2010
% of 2010
Service
Revenues
Year Ended
December 31,
2009
% of 2009
Service
Revenues Dollars Percent
Change from
Prior Year
Revenues:
Service revenues . . ......... $2,482,601 $2,241,988 $ 240,613 10.7%
Equipment revenues ........ 214,602 239,333 (24,731) (10.3)%
Total revenues . . ......... 2,697,203 2,481,321 215,882 8.7%
Operating expenses:
Cost of service (exclusive of
items shown separately
below) ................ 840,635 33.9% 707,165 31.5% 133,470 18.9%
Cost of equipment ......... 591,994 23.8% 561,262 25.0% 30,732 5.5%
Selling and marketing ....... 414,318 16.7% 411,564 18.4% 2,754 0.7%
General and administrative . . . 361,571 14.6% 358,452 16.0% 3,119 0.9%
Depreciation and
amortization ............ 457,035 18.4% 410,697 18.3% 46,338 11.3%
Impairment of assets ........ 477,327 19.2% 639 0.0% 476,688 *
Total operating expenses . . . 3,142,880 126.6% 2,449,779 109.3% 693,101 28.3%
Loss on sale or disposal of
assets, net ................ (5,061) (0.2)% (418) 0.0% (4,643) *
Operating income (loss) ..... $(450,738) (18.2)% $ 31,124 1.4% $(481,862) *
* Percentage change is not meaningful
60