Comcast 2014 Annual Report Download - page 49

Table of Contents
Stock Performance Graph
Comcast
The graph below compares the yearly percentage change in the cumulative total shareholder return on Comcast’
s Class A common
stock and Class A Special common stock during the five years ended December 31, 2014 with the cumulative total returns on the
Standard & Poor’
s 500 Stock Index and with a select peer group consisting of us and other companies engaged in the cable,
communications and media industries. This peer group consists of us (Class A and Class A Special common stock), as well as
Cablevision Systems Corporation (Class A), DISH Network Corporation (Class A), DirecTV Inc. and Time Warner Cable Inc. (the
“cable subgroup”), and Time Warner Inc., Walt Disney Company, Viacom Inc. (Class B), Twenty-
First Century Fox, Inc. (Class A),
and CBS Corporation (Class B) (the “media subgroup”).
The peer group was constructed as a composite peer group in which the
cable subgroup is weighted 64% and the media subgroup is weighted 36% based on the respective revenue of our Cable
Communications and NBCUniversal segments. The graph assumes $100 was invested on December 31, 2009 in our Class A
common stock and Class A Special common stock and in each of the following indices and assumes the reinvestment of dividends.
Comparison of 5 Year Cumulative Total Return
NBCUniversal
NBCUniversal is a wholly owned subsidiary of NBCUniversal Holdings and there is no market for its equity securities.
2010
2011
2012
2013
2014
Comcast Class A
$
133
$
146
$
235
$
331
$
374
Comcast Class A Special
$
132
$
153
$
238
$
336
$
392
S&P 500 Stock Index
$
115
$
117
$
136
$
179
$
204
Peer Group Index
$
127
$
139
$
200
$
294
$
339
Comcast 2014 Annual Report on Form 10-K
44