Comcast 2014 Annual Report Download - page 14

Table of Contents
from the licensing of our owned programming through distribution to subscription video on demand services and various other
distribution platforms in the United States and internationally, and from the sale of our owned programming electronically through
digital distributors such as iTunes.
Broadcast Television
Our Broadcast Television segment operates the NBC and Telemundo broadcast television networks, which together serve
audiences and advertisers in all 50 states. Our Broadcast Television segment also includes our owned NBC and Telemundo local
broadcast television stations and our broadcast television production operations.
Our Broadcast Television segment generates revenue primarily from the sale of advertising, from content licensing and from fees
received under retransmission consent agreements. Advertising revenue is generated from the sale of advertising units on our
broadcast networks, owned local broadcast television stations and related digital media properties. Content licensing revenue is
generated from the licensing of our owned programming in the United States and internationally, including to cable and broadcast
networks and to subscription video on demand services. Our owned local television stations receive fees from multichannel video
providers in exchange for retransmission consent that allows carriage of the stations’
signals. We also receive a portion of the
retransmission fees received by our NBC affiliated broadcast television stations. We expect these fees to continue to increase in
the future as we, as well as our NBC affiliated broadcast television stations, renegotiate distribution agreements with multichannel
video providers. We also generate revenue from the sale of our owned programming on standard-definition DVDs and Blu-
ray discs
(together, “DVDs”) and electronically through digital distributors such as iTunes.
NBC Network
The NBC network distributes more than 5,000 hours of entertainment, news and sports programming annually, and its programs
reach viewers in virtually all U.S. television households through more than 200 affiliated stations across the United States, including
our 10 NBC owned local broadcast television stations. The NBC network develops a broad range of entertainment, news and sports
content and also airs a variety of special-events programming. The NBC network’
s programming library consists of rights of varying
nature to more than 100,000 episodes of popular television content, including current and classic titles, unscripted programming,
sports, news, long-form and short-
form programming, and locally produced programming from around the world. In addition, the
NBC network owns various digital media properties, which primarily include brand-aligned websites.
The NBC network produces its own programs or acquires the rights to programming from third parties. NBCUniversal has various
contractual commitments for the licensing of rights to multiyear programming, primarily sports programming. Our most significant
sports programming commitments include an agreement with the NFL to produce and broadcast a specified number of regular
season and playoff games, including Sunday Night Football on NBC through the 2022-
23 season and the 2015, 2018 and 2021
Super Bowl games. In addition, the NBC network owns the U.S. broadcast rights for the summer and winter Olympic Games
through 2032. We also have broadcast rights to a specified number of NHL games through the 2020-
21 season, U.S. television
rights to English Premier League soccer through the 2015-
16 season, certain PGA TOUR golf events through 2021 and certain
NASCAR events through 2024. NBCUniversal’
s sports programming agreements also include rights to distribute content on our
national cable networks, including NBC Sports Network and Golf Channel, on our regional sports networks where applicable, and
also online, including through our mobile apps.
Our broadcast television production operations develop and produce original content, including scripted and unscripted series and
talk shows. This original content is licensed to broadcast networks, cable networks and local broadcast television stations owned by
us and third parties, as well as to subscription video on demand
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Comcast 2014 Annual Report on Form 10
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