Comcast 2006 Annual Report Download - page 21

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Innovate. Differentiate. Win.
That’s been our mantra for the past several years. We’re absolutely focused on
delivering superior products and services, and doing it better than our competitors.
We added 1.9 million digital customers in 2006, an increase of 59% from 2005.
Today, more than 12.7 million, or 52%, of our video customers take our digital cable
services. Digital growth has been steady as consumers see and want ON DEMAND,
our industry-leading video-on-demand platform, digital video recorders (DVRs) and
high-defi nition television (HDTV) as part of their lives.
With more than 8,000 programming choices available today — and growing every
year — ON DEMAND gives our digital cable customers unmatched choice and control.
It’s truly the personalization of TV. And as the penetration of HDTV sets accelerates,
we’re expanding our high-defi nition ON DEMAND offerings, too. We now offer more
than 150 hours of high-defi nition programming ON DEMAND, primarily movies in high
defi nition. We plan to double that number in 2007 and again in 2008, and continue
to expand our linear HDTV channels, so that we remain the HDTV market leader with
the most sports and movies in high defi nition.
With our high-speed Internet service, we deliver a better experience by continually
increasing the speed of our service and adding a wealth of new features. We added
1.9 million high-speed Internet subscribers in 2006, the highest level of annual high-
speed Internet additions in our history, and ended the year with 11.5 million high-speed
Internet customers, representing 25% penetration of homes in our markets. We believe
we will keep growing not only by continuing to attract new customers, but also by
capitalizing on the capabilities of our service to power innovation and develop new
online services. We created Comcast Interactive Media to focus on those opportunities.
In 2006, we launched several new digital media platforms, including Ziddio, TV Planner
and Game Invasion, and in 2007 we plan to launch other new online services.
ON DEMAND gives our digital
cable customers unmatched
choice and control. It’s truly the
personalization of TV.
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