Comcast 2006 Annual Report Download - page 20

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See notes and definitions on page 23.
We broke all records in 2006, driven by our cable business.(a) Cable revenues increased
12%, to $26.3 billion. Operating cash fl ow(b) rose 15%, to $10.5 billion, making 2006
our sixth straight year — capping 26 consecutive quarters — of double-digit operating
cash fl ow growth. During the year, our customers bought fi ve million new products —
or what we call “revenue-generating units” (RGUs)(c) — an increase of 69% from 2005.
And each of our services — basic cable, digital cable, high-speed Internet and digital
voice — added more new customers than ever before. We have real momentum. The
past year was sensational, but 2007 and the future have the potential to be even better.
The big story behind these wonderful results is the rollout of Comcast’s Triple Play.
Triple Play: It’s a Whole New Ball Game
Our Triple Play offering of video, high-speed Internet and digital voice is just what
consumers want. We can deliver our superior products in a compelling value package,
providing a simple, convenient and attractive option for everyone. With one phone
call and one installation visit, we become the primary provider of communications
and entertainment services to the home — and at an introductory price of $99 a month,
our biggest challenge has been to keep up with demand. With the widespread intro-
duction of Triple Play to 70%, or 32 million, of the homes in our markets in 2006,
consumers are embracing our Comcast Digital Voice® service, loaded with attractive
features and with more to come. It’s clear that Triple Play is boosting our overall take
rates for video and high-speed Internet as well. As customers see the great value
they’re getting, they take additional digital and premium video services, too. As a
result, revenue per Triple Play customer averages $120 – $130 per month.
We were determined to be fi rst to market on a wide scale with these three services,
and we have succeeded in getting the jump on the competition. As we expand
the availability of Triple Play to 85% of our customer base by the end of 2007, we
expect it will continue to power our growth.
Our Triple Play offer of video,
high-speed Internet and
voice has proven to be a powerful
formula for growth.
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