BMW 2006 Annual Report Download - page 191
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51
Focus: Assuming responsibility
Achieving success in the future for the Company and for society
Today, the BMW Group is a company that is involved in very
different fields and assumes responsibility. It does this within the
scope permitted by the Company’s business success. For clearly,
only successful companies that generate profit have the strength
and independence to assume responsibility on a permanent basis.
We are honest: our social commitment does not simply
reflect a wish to be benefactors, even though the Company is run
on moral and ethical principles. We also assume responsibility out
of self-interest. After all, we want to continue to be successful in
ten, twenty or thirty years. In our view, assuming responsibility is a
necessary and meaningful investment.
The bottom line is that the public may rest assured that the
BMW Group is a company with an honest interest in the positive
development of society. And for that very reason, it will remain a
successful company in the future.