BMW 2006 Annual Report Download - page 18

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17
are sold in Germany.153,940 diesel-powered
BMW cars were sold in 2006, equivalent to 59 % of
the total sales volume on this market.
Prior to the Los Angeles Auto Show, the BMW
Group announced in November that it would also
be offering diesel-powered BMW brand cars from
2008 onwards to customers in the USA, resulting in
an even higher proportion of this type of car in the
overall fleet.
Second MINI generation continuessuccess story
The second generation of the MINI has been available
on the markets since November 2006 in the form
of the MINI Cooper and MINI Cooper S versions and
is already setting new trends.
As a result of measures aimed at increasing the
MINI production capacity and preparations for the
launch of the second generation of the MINI, avail-
ability of MINI cars was restricted over the course of
the year. On a full year basis, the sales volume of the
MINI brand therefore dropped by 6.2%, reaching
188,077 units.
The MINI brand continues to generate a very
high-value product mix. Including the convertible
versions, almost 44% of customers opted for a MINI
Cooper, more than 30% purchased the MINI model
with the most powerful engine (the MINI Cooper S)
and almost 26% opted for the MINI One.
Rolls-Royce Phantom is segment leader
The Rolls-Royce Phantom remains the most
successful motor vehicle in its price segment.
Customers took delivery of 805 Phantom during
2006,1.1% more than in the previous year.
Development of the Rolls-Royce Convertible,
which will be launched in 2007, is progressing in line
with schedule.The very first Phantom Drophead
Coupé, the name by which the new model will be
known, will be handed over to its new owner in July
2007.
In September 2006, Rolls-Royce Motor Cars
announced the development of a further model
series which, in terms of both size and price, will be
positioned below the Phantom.
Deliveries of BMW diesel automobiles
in1,000 units and as a percentage of total volume
500
450
400
350
300
250
200
02
245.9
27
units
as a percentage of
total volume
03
273.7
29
04
352.5
34
05
438.3
39
06
472.7
40
MINI brand cars in 2006 – analysis by engine and model variant
as a percentage of total MINI brand sales volume
MINI Cooper
MINI Cooper S
MINI One (including One D)
MINI Cooper Convertible
MINI Cooper S Convertible
MINI One Convertible
22.334.5
8.2 9.4
21.8
3.7