BMW 2006 Annual Report Download - page 148

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08
The BMW Group
The Company is unique in the automobile industry. It is among the
most profitable manufacturers in its sector. It concentrates exclu-
sively on the premium segments of the international automobile and
motorcycle markets. And it does so with a consistency of purpose
that is unequalled. Premium and nothing else – that is the philosophy
behind the BMW Group’s success. An aspiration that determines the
character of the entire Company: not only in the automobile and
motorcycle business, but also in the business with financial services
for corporate and private customers.
Premium – and nothing else.
Growing profitably – worldwide.
Anticipating the future – sustainably.