BMW 2006 Annual Report Download - page 178
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38
Why does the BMW Group assume responsibility in society? And in
doing so, what does the Company expect to gain? Is it just cultivating
its image? Or is there more to it?
Today, companies such as the BMW Group operate in an extremely
complex environment – and their success depends on many different
factors.The company can determine some of these itself, primarily by
taking decisions on corporate strategy, individual products, the number
of employees and more besides. However, it has no direct influence
on other factors that are just as important for the company’s success.
These are, in particular, social developments and challenges, which in
the long term affect the conditions in which we operate.
At the same time, many companies today have more economic
strength than many of the world’s states. Around half of the100 largest
economic entities are not states but companies with global operations.
Around 65,000 multinational companies with 800,000 subsidiaries
and millions of suppliers now operate worldwide. Never before have
companies had so much economic power and size. Consequently,
never before have they had so much responsibility: responsibility for
jobs, for returns, for environment and society. And yet companies are
not states.Their structures are designed for maximising profits and
safeguarding future growth. So what can be expected of them?