BMW 2006 Annual Report Download - page 181
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Companies that do not set the right course today will find
themselves on the sidelines tomorrow. In other words: what we do now
determines our competence in the future. Cost reduction programmes,
measures to increase efficiency and short-term
,quarter-oriented
improve-
ments
in results are far less decisive than the ability to create suitable
conditions. Recognising problem areas and potentials at an early stage,
actively seeking solutions, sensing social and ecological risks ahead
of the competition – that is what makes a company viable for the future.
Corporate responsibility is thus transformed from reaction to forward-
looking action – and at the same time advances to become one of the
aspects that decisively determine a company’s value in the future.
These aspects play an increasingly important role also on the
financial markets, for financial analysts and investment banks have
spotted the correlations and increasingly include sustainability criteria in
their analyses.
41
Focus: Assuming responsibility
>> 01 Industry leader.Each year the SAM Group
in Zurich assesses the ecological, social and economic performance of
2,500 companies and selects the best 10 % for the Dow Jones Sustainability
Indexes. Challenges specific to the industry are considered in the process. In
the automobile industry these are, for example, climate change or ecological
and social standards at suppliers.
In September 2006, the BMW Group was again rated as industry
leader for sustainability. The SAM Group came to this conclusion when making
its assessment for the Dow Jones Sustainability Indexes (DJSI) 2006. Thus,
the BMW Group successfully defended the first place it gained in 2005 and
is the only company in the automobile industry to have been represented
with
out a break in the Dow Jones Sustainability Index World and the European
Dow
Jones Sustainability STOXX Index since their establishment in 1999.