BMW 2006 Annual Report Download - page 179

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39
Focus: Assuming responsibility
The answer differs from company to company. It ranges from
egoism to altruism, from self-interest to benefactorship. In other words:
it lies somewhere between “making money” and “taking merit”.
For the BMW Group, the answer is clear – and it did not just think
it when the public started discussing the subject of corporate responsi-
bility.
On the contrary, the BMW Group has long pursued the objective
of continuously and permanently increasing company value.This
means that the Company aspires to play an active role – both in shaping
internal economic success factors and as corporate citizen in society.
After all, the BMW Group has a vital interest in securing, in the long
term, the conditions that are necessary for the Company’s sustained
success. More than that: the BMW Group considers it quite natural to
actively shape the future by taking responsibility.This does not only
apply to its German home market, for just as the Company competes
worldwide, it also takes responsibility worldwide.