BMW 2006 Annual Report Download - page 165

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25
The year 2006
09/06/2006
Hotel MINI
International
opens in time
for the Football
World Cup.
Munich. MINI Hotels
specially designed for
football fans were ready
in time for the World
Cup. To ensure that all
the football fans felt
really at home the MINI
Hotel International was
joined by MINI national
hotels in the appropriate
national colours. The
MINI Hotel International
is equipped so comfor-
tably that anyone who
so wishes can spend the
night in it.
01/07/2006
Sales subsidiaries opened in the
Czech Republic and in Slovakia.
Munich. The BMW Group extended its global
presence by opening sales subsidiaries in the
Czech Republic and Slovakia from 1July 2006.
Thus, as part of its ongoing market initiative, the
Company is continuing resolutely to implement
its strategy of assuming market responsibility in
all the EU states of Central and Eastern Europe.
In these countries, the BMW Group is responsible
not only for importing vehicles, but also for opera-
tions such as the management of the dealerships,
including aftersales and marketing.
With the start of its activities in the Czech
Republic and in Slovakia, the BMW Group’s sales
network is now directly represented in 37, and
from the beginning of 2007 in 39 countries world-
wide.
The Company sells 97% of its automo-
biles in these countries. A network of national
importers serves another100 or so countries.
>> 04
>> 03
16/06/2006
100,000 BMW
3 Series auto-
mobiles made
in Leipzig
.
Leipzig. On 16 June
2006, the 100,000th
BMW 3 Series auto-
mobile rolled off the
assembly lines at the
BMW plant in Leipzig
since the beginning of
series production on
1 March 2005.The
BMW 330i inTitan Silver
Metallic was destined
for a customer in Saxony-
Anhalt.
The BMW plant
in Leipzig reached this
milestone earlier than
scheduled and thus
impressively demon-
strated its efficiency. So
far, more than 4,100 new
jobs have been created
on the plant premises,
more than 2,300 at BMW,
the others at suppliers
and service partners. In
2007, daily output is to
increase to 650 vehicles.