BMW 2006 Annual Report Download - page 189
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49
Focus: Assuming responsibility
Assuming responsibility, improving perspectives for the future
The examples show that our Company has only limited influence
on many of the external factors that determine our future viability in
some way. However, we are not closing our minds to doing what is within
the realm of our possibilities. For the BMW Group assuming responsi-
bility is –irrespective of ethical viewpoints –an indispensable avenue to
actively safeguarding the future. In addition, we see ourselves as part
of the societies in which we live and work.This applies on the one hand
to the BMW Group as a company
and, on the other, to all our employees
as people in their respective environment.
The BMW Group is involved in many different fields. Our com-
mitment is based in part – and this is no secret – on an interest in our
own perspectives for the future. In this context, however, our interests
clearly overlap with those of society. If the BMW Group supports
education schemes out of self-interest, or develops more environment-
friendly automobiles in its own business interest, this is of benefit not
only to our perspectives for the future, but also to the societies in which
we operate.
The BMW Group does not need to be forced to assume social
responsibility. We assume responsibility, but we can only go as far as
our current success enables us. We know that the general public some-
times expects more, but our possibilities are limited.