BMW 2006 Annual Report Download - page 185
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45
Focus: Assuming responsibility
>> 04 Today for tomorrow– using demographic
change as an opportunity. For years, the industrial nations have recorded fewer
births than deaths. At the same time, statistical life expectancy continues to
rise. The result: the age structure of society is changing.
In 2020, therefore, the average age of the BMW Group’s workforce
will also be far higher than it is today. Older employees contribute decisively to
the Company’s success. They have experience, make sound judgements, show
a high degree of responsibility and have a great deal of organisational know-
ledge. However, there is also a significant correlation between the employees’
age on the one hand and time off sick or age-related limitations on the other.
Clearly, therefore, in an ageing society companies that both enhance the
performance of their workforce and resolutely make use of their employees’
knowledge and experience are more likely to gain a head start. With the
project “Today for tomorrow”, the BMW Group has accepted this challenge by
taking
a comprehensive approach and focusing on five fields of action: adap-
tation of
the working environment to suit future needs, for example by providing
ergonomically designed workplaces, health management at all locations, quali-
fications and competence management, individual retirement schemes and
communications on these subjects.
The BMW Group offers its employees comprehensive support for
their own provisions for the future – whether relating to health and finance,
skills or the design of the employees’ own working environment – through its
Intranet portal “Meine Zukunftsvorsorge”. For example, health: through its
comprehensive health care programme, the BMW Group provides its employees
with a variety of opportunities to protect their health. Selected cancer screening
campaigns, free health education days and fitness programmes at all plant
loca-
tions help
to detect illness and promote employees’ health and health aware-
ness. In
addition, at the Health Forum employees can have their individual risk
factors assessed and then benefit from appropriate subsequent measures,
such as stop-smoking courses or diet seminars. Such schemes promote not
only the employees’ individual health but also their own responsibility for health
maintenance.
The BMW Group also encourages its employees’ sense of responsi-
bility for old-age provisions by offering a variety of privately financed pension
schemes to meet their individual needs.