BMW 2006 Annual Report Download - page 147
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07
Preface
must continue to develop our business success, increase
the Company’s profitability and, at the same time, safeguard
employment. We have to meet our customers’ wishes for
efficient and dynamic vehicles and, at the same time,
con-
tinue to keep environmental protection in mind. And we
must push ahead with innovations and develop drive con-
cepts
that guarantee
individual mobility even in an age with-
out fossil fuels.
Against this background, it is decisive to consider and bal-
ance the interests of shareholders, customers, employees
and other stakeholders in order to master the challenges and,
at the same time, to safeguard the success of the BMW
Group in the future. We at the BMW Group aim to devote
even greater attention to this objective and to our
responsi-
bility as company in the next few years. So there is good
reason why the subject of responsibility should play a spe-
cial
role in this Annual Report. For it is the answers
to the
challenges mentioned earlier that determine a company’s
future viability; a characteristic that is to be found neither in
the Balance Sheet nor in the Income Statement. But it is
this
characteristic that determines decisively the value of
a
company such as the BMW Group. This is the value which
we aim to increase – in 2007 and in the years that follow.
Yours,
Norbert Reithofer
Chairman of the Board of Management