BMW 2006 Annual Report Download - page 186
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46
As a company that has been represented by its own plant in
South Africa for many years, the BMW Group is strongly committed to
the fight against HIV/AIDS.This is an important field of action for its
social commitment – in the BMW plant in Rosslyn, South Africa,and far
beyond.The BMW Group places special emphasis on the fields that have
just been described because it is part of these challenges, is affected
by them and must respond to them. Of course, we do not have an
answer to every question. But we make a point of keeping our eyes open
and will continue to look for solutions – today and tomorrow.
Responsibility and self-interest – a contradiction in terms?
The responsibility that a company assumes is particularly effec-
tive for everyone concerned when it is connected with the value-added
chain of the respective company. This means when value is created
as a result of responsible action – for the company and for society. An
example: the BMW Group has developed an extensive programme
against HIV/AIDS at its location in South Africa. However, it is not only a
company’s duty to care for its employees that drives BMW South Africa
to fight against HIV/AIDS, but also an economic necessity.The South
African plant produces some 55,000 automobiles a year, so long
absences of employees infected with HIV or suffering from AIDS should
be avoided; after all, the Company has invested in their training.
Conversely, this also means that it does not make sense to
expect every company to respond to every social challenge. While
sub-
jects such as road safety or education play an important role for an
automobile
manufacturer such as the BMW Group, completely different
subjects will be of special interest, for example, to a chemical company
or an IT manufacturer. Furthermore, the really formidable challenges –
whether global climate change or the fight against HIV/AIDS –are beyond
the reach of a single company. They require the cooperation of all social
forces if we are not all to fail.
When it comes to the challenge of climate change, this means
that we will make every effort and work extremely hard to develop
vehicles with more efficient fuel consumption. From our point of view, it