BMW 2006 Annual Report Download - page 146
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06
we sold 36,430 automobiles there, more than a 50 percent
increase on the previous year. This significant growth is
further proof that we are following the right path with our
strategy to develop new markets.
But we will also continue to grow in our core markets in
Europe, the United States and Japan. That is how we
intend to demonstrate our position as leading premium
manufacturer. I am firmly convinced that we will succeed
in this because one thing is perfectly clear: the BMW Group
stands for premium and no other manufacturer in the world
can do this better than we can. Steadily rising sales volumes
for BMW, MINI and Rolls-Royce, robust business with BMW
motorcycles as well as years of continuing growth for
BMW Financial Services are all impressive evidence of this.
However, a record year such as 2006 should not mislead us.
Our Company, like the entire automobile industry, faces
formidable challenges. The continuing weakness of the US
dollar against the euro, comparatively high prices for raw
materials and still very intense competition on the world’s
automobile and motorcycle markets will again influence the
course of business in the year ahead. This is the environ-
ment in which we have to maintain the upper hand if we are
to end the coming year as successfully as the year 2006.
At the same time,we ascompanyhave to rise to the huge
challenges we all face and make our contribution – first and
foremost the reduction of CO2emissions and their con-
sequences for climate change. Here all members of society
are called upon to contribute whatever they can. And that
is exactly what the
BMW Group will do – as so often in its
own way, which is typical of our Company.
As automobile
manufacturer we have a responsibility in many fields. We