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34
07/12/2006
BMW Group as partner of the
world’s most important art fair.
Miami. Art Basel Miami Beach (ABMB), the largest
and most famous international show of modern
and contemporary art, was held in Florida from 7 to
10 December 2006. For the fifth time, the BMW
Group was the show’s official partner and also pro-
vided the VIP Shuttle Service, which this year con-
sisted exclusively of BMW 7 Series Sedans.
An exclusive selection of 200 of the world’s lead-
ing
art galleries exhibited more than1,500 art works
at the show. The 50,000 or so international visitors
to ABMB included famous individuals from the
art
world: collectors, art dealers, curators, journalists,
directors of renowned museums and successful
artists.
The BMW Group presented the newly designed
BMW Museum, which will be re-opened to the pub-
lic in 2008. Adrian van Hooydonk, Head of Design
BMW Automobiles, demonstrated the dynamic
exhibition architecture of the BMW Museum using
pictures, films and a model. This museum, with its
combination of innovative media presentations and
design, promises once again to set international
standards.
In addition to the presentation of the BMW
Museum, the BMW Group was represented by its
three brands at the art show. Visitors experienced the
new BMW X5 in the Art Guest Lounge. As partner
of the international lifestyle magazine VISIONAIRE,
MINI launched the 50th jubilee edition of the maga-
zine during a party and presented three vehicles, in
the style of the “artist toys” shown in the magazine,
in front of the Raleigh Hotel. Rolls-Royce Motor Cars
appeared as host at the Art Nexus Party and pres-
ented its product range in the historic atmosphere of
the Biltmore Hotel.
>>01 Art Basel Miami
Beach: the BMW Group
provided the VIP Shuttle
Service as the art show’s
official partner.
>>02
The new BMW Sauber
F1.07 for the Formula 1
season 2007.
>>03 Employees of the
BMW plant in Berlin with
the100,000th motorcycle,
an R 1200 R.
>> 01