BMW 2006 Annual Report Download - page 187
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47
Focus: Assuming responsibility
is also clear that the automobile industry can only resolve the social
challenges of climate change in cooperation with everyone involved in
the transport sector. The passenger traffic sector, accounting for about
16 percent of total CO2emissions, cannot solve the problem of climate
change alone; on the contrary, very different industries will have to work
together. An automobile manufacturer can mainly influence the fleet
of new vehicles. If, therefore, we are to achieve significant reductions in
CO2emissions in all passenger traffic, the reduction potential of the
existing vehicle fleet must also be used with the introduction of appro-
priate traffic infrastructure measures, admixture of bio-fuels and more
efficient driving behaviour. If all participants in the traffic sector con-
tributed what they could, the potential for reducing CO2emissions in
the traffic sector would be far higher. Clearly, as an innovative premium
manufacturer we are taking full responsibility and are forging ahead, with
even more determination, with our activities to develop innovative, fuel-
saving technologies for the future.
We have reached a decisive milestone for sustainable mobility
with the BMW Hydrogen 7 and demonstrated the Company’s technical
proficiency by completing the series development process for a
hydrogen
vehicle. However, the development of a widespread hydrogen
infrastructure is still in its infancy and the legal requirements for hydro-
gen have not yet been defined. In developing sustainable mobility based
on hydrogen, we depend on the interplay of various partners in the
mobility sector. Moreover, considerable progress must be made in the
regenerative production of hydrogen. We can give decisive impulses in
this field, but the materialisation of a functioning hydrogen industry
demands great efforts on the part of many sectors and social players.
An example from quite a different area: as far as it is able, the
BMW Group provides its employees with qualifications and, with its
positive
corporate culture, creates the stimuli that make people aspire to
work for the BMW Group. However, the Company has no direct influence
on the education policy of the countries in which it operates. Expressed
more simply: the BMW Group has, of course, a vested interest in quali-
fied young employees, but the possibilities for influencing their level of
education are limited.