Anthem Blue Cross 2001 Annual Report Download - page 11

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“I strive to
embody those
values that will
make Anthem the
premier health
benefits company
in the United
States. In my
daily activities,
I try to demonstrate the core values of
leadership, performance, teamwork,
integrity, innovation, customer focus, and
respect for people and community service.”
Robb Johnston
Account Executive, Group Sales
Denver, Colorado
We began developing our Voluntary Worksite
Products line, which ultimately will give our
customers access to a full line of non-health related
insurance products, including auto, home, universal
life and long-term care.
We reconfigured our distribution system, combining
sales and marketing into a single entity to create a
one-stop shop that makes our customers’ employee
benefit purchases more efficient and convenient.
Specialty Business:
Moving toward total benefits
As customers continued to seek one-stop solutions to
employee benefit needs, Anthems Specialty Business
Unit took great strides toward making Anthem a
total benefits organization. We are expanding the reach
of existing product offerings and establishing the
groundwork for even more significant growth in the
years ahead.
Development of the Specialty Business Unit
is a high priority, because it meets marketplace
demands while providing us with future opportunity
to build shareholder value.
Specialty Business 2001 highlights:
Anthem Prescription Management, our pharmacy
benefit management company, now serves about
85 percent of all Anthem groups that have the
option of selecting a pharmacy benefit manager, and
is now providing service to customers in all eight
Anthem states.
Our dental benefits company began building
provider networks in the Anthem East states and
converted nearly 500,000 members in Anthem
Midwest to a new, more efficient operating system.
We consolidated all of our life insurance operations
under a single organization, Anthem Life, and
began converting to a new, flexible and more
efficient operating system.
We began building our vision care operation by
appointing new, experienced and capable leadership.
The development of our vision care business began
in all regions and provider networking was
completed in Anthem West.
9