Anthem Blue Cross 2001 Annual Report Download - page 10

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8
In 2001, new customers chose Anthem as their health
plan and more than 90 percent of our existing customers
renewed their Anthem plans. As a result, we increased
enrollment in each of our regions – Anthem East,
Anthem Midwest and Anthem West.
At year’s end, through growth within our
existing customer base, our membership reached
7.9 million, an increase of 10 percent over 2000 on
a same-store basis. This makes Anthem Blue Cross
Taking Great Strides:
Growing our enrollment
and Blue Shield the fifth largest publicly traded
health plan in the nation. We attribute our strong
continued growth to a number of factors: the
strength of our brand; our attractive, flexible and
competitively priced product offerings; the quality
and accessibility of our provider networks; the
dedication of our nearly 15,000 associates; our
customer-attentive service; and our emphasis on
improvements to the quality of care our customers
and their families receive.
We also attribute part of our growth to
our affiliation with the Blue Cross Blue Shield
nationwide system known as the BlueCard program.
Anthem Blue Cross and Blue Shield has become a
national leader in BlueCard membership. BlueCard
offers customers seamless access to the Blue Cross
Blue Shield national network of health care
providers and allows members to receive care and
customer service when they travel or are living
outside their home plan’s service area.