Advance Auto Parts 2006 Annual Report Download - page 5

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Advance Auto Parts, Inc.
▲
Annual Report 2006
3
Your Executive Team:
left to right;
Elwyn Murray,
Roger Patkin, Dave Mueller,
Keith Oreson, Jim Wade,
Michael Moore, Paul Klasing,
Mike Coppola
earn more pay, while also introducing customers to the features and
benefits of premium parts. Sales go up, Team Member paychecks go
up, and customers walk away with a superior product – a real win-
win-win proposition.
We think about the constituents we serve as forming a triangle. Our
Team Members form the base of the triangle, with our customers and
financial results forming the other two sides. And each side of the
triangle relies on the one that comes before it. We can only serve our
customers well if we have great Team Members. And we can only
produce solid financial results if we take care of our customers.
Indeed, the Advance Way is synonymous with going above and
beyond the call of duty, by providing customers with a shopping
experience that is memorable and extraordinary. Offering to install
windshield wipers, batteries and other products free for our customers
provides confidence that the job will be done correctly and efficiently.
Importantly, it means our customers will think of Advance first, the
next time they have an automotive need; and it means convenience,
because our customers don’t have to roll up their sleeves and get dirty.
The Advance Way also applies to our internal customers. It’s visible
every day, in tangible ways that make a huge difference to our
stores, and ultimately to their customers. A distribution center
rushes to fulfill a store’s inventory needs; a facilities maintenance
Team Member hustles to get a broken air conditioning unit fixed;
information technology Team Members understand the importance
of having systems up-and-running, and solve inevitable system
glitches with a sense of urgency. That’s the Advance Way.
In short, what we’re describing is an infectious “can-do” spirit
throughout the organization. After all, Arthur Taubman founded
Advance in 1932 on the premise that we treat Team Members like family.
In turn, motivated, engaged Team Members provide legendary service to
our customers. And as you’ll see from our customers’ letters, Advance is
fortunate to have many Team Members who exemplify that spirit. I am
immensely proud of them, and want to personally thank each and
every Team Member who represents the Advance brand so admirably.
Your outstanding service is what truly defines Advance Auto Parts to
our customers.
As we celebrate our 75th year of business in 2007, we know that this
commitment to providing Legendary Customer Service will be just as
important for the next 75 years … and then some.
Sincerely,
Michael N. Coppola
Chairman of the Board, President, Chief Executive Officer and
Chief Customer Representative