Advance Auto Parts 2006 Annual Report Download - page 11

Download and view the complete annual report

Please find page 11 of the 2006 Advance Auto Parts annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 112

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112

Advance Auto Parts, Inc.
▲
Annual Report 2006
to ensure we’re meeting all of their automotive needs. So when a customer
comes in for a bottle of windshield washer solvent, we’re asking the extra
question: “Can I install a fresh pair of wiper blades for you?”
We are Carrying Out the Groceries, an initiative whereby our store Team
Members automatically assist customers with heavy, bulky, or large
orders, and bring the merchandise to customers’ vehicles – before they
even ask. Now that’s Customer Oriented! We’ve also become more
Dependable, with additional Advance stores that are open until midnight,
or in some cases 24 hours a day, for our customers’ convenience. And in
2006, we launched new marketing and promotional programs, including a
10-for-$10 sale, which we’ve brought back by popular demand for 2007.
Serving customers better than anyone – whether it’s through superior
products, superior service, or anything else that’s unique to Advance –
is what turns customers into advocates. Advocates tout our company to
their friends and family, and wouldn’t think of shopping anywhere else,
because they’re so impressed with our ability to meet their needs.
Take Gayle in Bonita Springs, Florida, for example. Not only did we have
the battery she needed, our Team Member, Guillermo, took a half hour
to properly handle a complicated installation. Gayle left with a new
battery … and a whole lot more. She left our parking lot knowing
Advance has the products she needs, at the right price, with helpful
people who are experts in their field.
She says she’s “one happy Advance customer who is spreading
the word.” Her word-of-mouth is the best advertising we could
ever ask for.
9