Advance Auto Parts 2006 Annual Report Download - page 15

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a value choice for economy-minded customers, a mid-grade option with
additional features, and a premium item with extra bells and whistles.
Superior parts availability and high in-stock levels further cement Advance’s
image as a go-to destination, no matter what product a customer needs.
In fact, impressive parts availability is what prompted the complimentary
letter on the facing page. William at our store in Bolingbrook, Illinois,
perfectly met the needs of a customer who needed help with his vehicle.
Using diagnostic equipment available at all of our stores, William pin-
pointed the customer’s issue, secured the right parts, and showed the
customer how to complete the job. That’s great service, even if the
customer was driving a run-of-the-mill car; considering the customer
was driving a 34-foot motorhome, it was nothing short of legendary.
That experience led the customer to consider whether we “have the
best customer service on earth.” That’s one heck of a compliment,
and one we work hard to earn.
Meanwhile, we’re always striving to take things to the next level. In 2007, you
can count on Advance to expand parts availability further. We’re adding more
vendors and products to our Special Order Center; we plan to grow our
store brands business through the introduction of additional new products;
and we’re identifying opportunities to expand our direct-import mix – provid-
ing customers with lower prices and higher quality. And we won’t stop there.
Advance Auto Parts, Inc.
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Annual Report 2006
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